Mercury Ward An Iceberg X initiative
Coming soon

Mercury Ward

A free data privacy awareness initiative for the UK estate agency industry

Free for every UK estate agency.
Discover
How it will work

See what your website quietly shares.

  1. 01

    Enter a URL

    Point Mercury Ward at any estate agency website. Yours, or one you're about to work with.

  2. 02

    We inspect the network

    A real browser loads the site, then records every cookie, script and outbound request before and after consent.

  3. 03

    Get a clear report

    Findings ranked by risk, explained without jargon, with practical next steps you can hand to your web team.

mercury-ward / report Illustrative
www.example-estates.co.uk 142 requests · 31 domains
2 high 1 medium 6 passed
Ad pixel fires before cookie consenttracker.example-ads.com · on page load
High
Enquiry email sent to analytics in URLvaluation form · query string
High
Session replay may record form inputsthird-party script · all pages
Medium
"Reject all" offered on cookie bannerconsent banner · first layer
Pass
All forms submitted over HTTPS4 forms checked
Pass
Example findings for illustration only. Not a real website.
What it will look for

Built around UK GDPR and PECR.

The privacy mistakes we see most often on property websites, checked automatically.

Trackers before consent

Analytics, ad pixels and cookies that load before a visitor has said yes.

Personal data in requests

Names, emails, phone numbers or postcodes leaking into URLs, headers or third-party payloads.

Cookie banner quality

Is rejecting as easy as accepting? Are choices actually respected after the click?

Session replay & heatmaps

Tools that record keystrokes and form fields on valuation, viewing and mortgage forms.

Transport security

Forms posting over HTTP, mixed content, missing security headers and weak cookie flags.

Transparency signals

A findable privacy notice, a cookie policy that matches reality, and clear controller details.

Why estate agencies

Trust is the whole business.

Every day, agencies collect some of the most personal data there is: who is moving, where, when, and what they can afford.

Yet much of what a website shares happens out of sight, inside scripts the agency never wrote and rarely reviews.

Mercury Ward exists to raise awareness across the industry. It is free, it is open, and it is designed to help, not to name and shame.

Open source

Free. Open. Built in public.

Every check Mercury Ward runs will be open for anyone to read, question and improve. Agencies, developers and privacy professionals are all welcome.

100% free Open source Made for the UK property sector
Follow on GitHub